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Digital marketing is rapidly immerging and growing for all types of businesses and brands. Now it’s not a new trend but it is necessary for your brand and business. Today’s era of digitalization is evolving the market and we should follow this to make our business grow more and faster than other’s. In the last some years the retail industry of India is evolved very well and also has grown very faster. Retail businesses are the main sellers of goods and services in the country and also make business at a large amount of volume. Digital marketing is a boon for retail businesses. There are many tools like Local SEO, Social Media Marketing, and Content writing. Using Local SEO for a retail business is a boon because SEO is the process by which you can get free and organic traffic on your website the targeted audience is going to know about your business and connect with you relevantly. Content writing is going to summarize your business perspective and your services. Social media marketing is also going to connect with your targeted audience. Use digital marketing as a catalyst for your business and grow as early as you want to. Just make sure to be consistent on all your social media platforms and make your social presence worth it. Digital Marketing is growing businesses and making many more impacts like- Online Presence– Give your business online presence why only to do in physical business when you can bloom your business by using it. Fast Development In Business– By online marketing, you can develop better because you don’t have to invest in any kind of like land or office anything. Digital Marketing is affordable and gives you better results. Generate Traffic– Connecting with the internet you can get a better audience when you use the SEO smartly and ranked your website 1st. Direct Contact– The consumer will be going to come directly to you not and to any other company or else and by direct engagement you can better explain your business and services.

Have you ever discovered the difference between Marketing and Branding? If yes, you are not alone hare are many people like you who think the same as you. Branding and Marketing are two different things but they have a minute difference. Marketing is to promote your business by many tools like social media marketing, search engine optimization, pay per click(PPC), and many more. Branding is an always ongoing process for your business that will be going to help your brand to perform in the market. If you say Branding or Marketing which comes first is Branding. Branding is the core of your marketing so Branding always comes first hare. As an example consider a grocery shop from where you and your family purchase all grocery items. The shop is locally owned not a very big chain system – they have to build your trust and your loyalty and you have been a most likely customer with them for many years. You can easily go to any other grocery store in town but you are keep going back and back to the same store because they are successful to make their Branding. Marketing your brand is going to evolve every day because of new trends and competitors. But the branding strategies will always remain as original. When speaking about Branding v/s Marketing it means branding is how you engage with your targeted audience Marketing is how to promote your business. Now the difference between Branding and Marketing is going to be clear. So the Branding is that what is your vision and your valueson the other hand Marketing is how you promote your services to your audience.

Building a brand in the market and in front of your competitors is not an easy task to do. But a brand needs to make their presence where the target audience is existing. Social media plays an important to make a brand effective. The consumer always goes with their trusted brands. A report of ‘We are social 2020’ says that the world has crossed 3.8 billion active social media users and 4.5 billion active internet users. By this, we can think that how the brands are evolving in the market by using social media. We can also do the same by being consistent on a social media platform and maintaining consistency every day. Know your target audience and make a try to make an impact on them. Also, use a slogan and a unique logo of your brand. It will be going to help you a lot. Apply your branding across your business to reach your consumer and grow faster. Before going forward you have to know that humans are exposed to so many other brands too and you have to engage with the customer by sharing relevant content of your brand. In humans we want the other person to like us but It will not be going to be as we want so we have to clear about our branding strategies to make an excellent impact on our targeted audience and competitors. All social media platforms are not as same as the other. Twitter is made up for sharing information and news. Facebook is also like to share profiles and intellect with peoples with a way big audience. We have Instagram also which is more relevant for influencing and connecting with brands. So the key to making an effective brand is to find the right platform and connect with your target audience.