Content marketing helps every business or I must say any business. Content is the only thing which you Need to establish communication between you and your audience. Content is used in various formats like Simple Text, Images, Video, Podcast etc.

Either it is B2B or B2C business there are always two ways to generate leads organic and paid we trust spending money in paid ads everyday it is not possible hence organic lead generation plays vital role here.

Social media platforms has abundant reach of audience, no matter what your demographics are. The audience is spending most of their time at their favorite social media platforms where your competitor already connecting with them. Hence there is no reason to miss the opportunity to connect with your audience.