DigitalHeight

How a pharmaceutical company utilized Facebook marketing for maximum returns Case Study How a pharmaceutical company utilized Facebook marketing for maximum returns Chirayu Pharmaceuticals is a business conglomerate committed to producing high-quality herbal and health care products. The company has more than 400 patented ayurvedic medicines. Over the years, Chirayu has become popular in many districts and cities in India. The company has highly trained technical and management staff that takes responsibility for manufacturing medicines and supplements. Problems The company was unable to grow its brand and followers on social media platforms. Chirayu was facing problems in creating content for social media. They want to increase their brand awareness among their audience. They were unable to grow their presence on various social media. Many B2C businesses are using Facebook for marketing. So, it makes us think that we are able to market the products on Facebook. There is a misconception that Facebook is not suitable for marketing nowadays. Many people believe that no one is using Facebook now. Summary Our agency helps with the best strategies to grow its brand on social media. We have created visual posts for their social media handles which got more attention. We provide the best content ideas for the company for Chirayu. Approach Set up goals: Determining the goals for the business is essential. It helps to understand what we want to accomplish. It also helps to frame the strategies to grow the business. Focus on consumer: The consumer is important for every business. Consumers help to drive the revenue. So it becomes essential for the business to focus on the consumers. Create engaging content: Content is important for growing on any social media. We help the company to create authentic content for the audience. We help in creating different types of content like images, posts, etc. Be consistent: Consistency is the key to every social media strategy. If you post consistently, then your content will be visible to your audience. It will increase your bond with customers. Use trending topics: Trending topics and trends helps to gain more attention in a little period. So there is a need to leverage this opportunity to gain more followers and reach. Create a community: Community is not only for influencers but also for business. Create a healthy relationship with the community and audience. Analyze metrics: Metrics help to understand consumer behavior. It helps to know about the audience and what they like. It helps to form new strategies for creating effective content. Result Chirayu has received surprising results with the help of our agency. The online presence of Chirayu has increased. We help the company to increase brand awareness with the help of social media. It also helps to build trust among their audience.

How a recruitment company maximised the power of content marketing to its full potential. Case Study How a recruitment company maximised the power of content marketing to its full potential. Fastline International is one of the premier recruitment consultants in India and abroad. The company has a network in more than 18 countries. The company specializes in temporary and direct placement staffing services. Fastline offers the solution to select the eligible candidates for placement. Problems The company is facing problems creating content for social media. They were unable to grow their brand awareness among their audience. They were also finding it difficult to convert the leads. They want to grow their online presence. The company was only posting the content about their services. They were not creating informative content for the audience. The company was limiting itself in social media. Summary Our agency adopts the best strategies to create content for a growing brand. We create the content types like blogs, posts, carousels, infographics, etc for Fastline. We provide the content ideas for Fastline which grow their online presence. We also helped Fastline with some strategies to increase its leads.  Approach Identify the goals of the company: We identified the goal of the company they want to achieve. We also took note of what they expect from usus. targeted audience: We researched the target audience of Fastline. We identified which people will be targeted by their content.  Creating informative content: We created the informative content for their social media handle. Also, we have created content related to their industry. Adding value through content: We just do not want to share the content, but we want to add value to the audience. It helps the audience to relate to our content. Content calendar: We created a content calendar for Fastline. In this way, we have created the content to be posted on an advanced basis. Consistent posting: We helped the company with the consistent posting of content on social media. It is a strategy to up your social media game. Sharing visual content: We also have created visual content like infographics and carousels for Fastline. The visual content captures more attention of the audience. Optimize profile: We optimised the Fastline page with the help of keywords. So that their reach of content should increase and it should get more impressions. Regular Engagement with the audience: We helped the company to engage with the audience regularly. In this way, the company can communicate with the audience. Analyzing the metrics: Metrics are essential to understand the audience’s behaviour. We helped Fastline to analyze it and form new strategies for content. Result Fastline has got surprising results with the help of our agency. The online presence has tremendously increased. The followers on the social media handles have also grown. They have also seen growth in their potential clients. Before: They were not getting any share for the posts. The impressions rate was 3-4%. The posts were getting very few likes and comments. The followers were less than 1000. The engagement rate was 3% only. They were creating and sharing 1-2 posts in a week. Not creating visual posts. No leads. After: Many of the posts are shared by the people. The impression rate has increased to more than 40%.  The posts are getting many likes and comments. The number of followers has increased to more than 5000. The engagement rate has increased to more than 10%. More than 5 posts are created and shared in a week. Visual posts are giving high engagement. Getting leads every week.

How e-commerce can work with LinkedIn marketing Case Study How e-commerce can work with LinkedIn marketing Tinted started as a venture which is engaged in an affordable fashion. It is an e-commerce site for women and men. They provide the best quality clothes in a minimal fashion. They believe in delivering the comfort of perfect style to their customers. Always looking for fresh styles, patterns, and fabrics to push the boundaries. Linkedin is a great platform for B2B, but it has also become popular for B2C marketers. You can leverage the professional audience from the platform to promote your products and services. You can get the opportunity to connect with the professional audience directly due to Linkedin. Problems Linkedin is not suitable for B2C marketing. B2C business cannot grow on the Linkedin platform. There is a misconception that it is only for B2B. There are no possibilities to get leads for B2C from Linkedin. It is not effective for B2C marketing. Summary Our agency has provided the strategies to use Linkedin effectively. We have provided tips to use Linkedin for growing the brand. We provided some of the content ideas to grow their presence on Linkedin. We have listed the strategies used by our agency for B2C Linkedin marketing. Strategies for B2C marketing on Linkedin Relate to the interests of your audience: Always consider the interest of your audience in order to deliver the right content. Create and Promote your content: Create informative and authentic content for your audience. Promote your content on other social media platforms. You can also add a visual touch to your content. Interact with other people’s content: It is a social network platform, so don’t forget to be social. Comment on the other’s post and also share their post. Interact with their content to build the relationship. Repurpose content for other social channels: The content that gets high engagement on other social media for your brand. Use the same content on Linkedin. You can post the same content differently on Linkedin. Leveraged hashtags: You can use the hashtags to connect with new people on social media. Choose the relevant hashtags related to your industry. Result The B2C business has got surprising results on Linkedin. They have generated the traffic for their website with the help of Linkedin. With the help of our agency, they have grown their brand awareness to their targeted audience. Impact The number of followers has increased from zero to more than 900. Drives more traffic to the websites. The engagement rate has increased to more than 10%. The Likes and Comment ratio on posts have also increased. The reach of the brand has increased to more than 2000. Consistent posting of content on their Linkedin page. Visual content has been shared most by the audience.