How a recruitment company maximised the power of content marketing to its full potential.

Case Study

How a recruitment company maximised the power of content marketing to its full potential.

Fastline International is one of the premier recruitment consultants in India and abroad. The company has a network in more than 18 countries.

The company specializes in temporary and direct placement staffing services. Fastline offers the solution to select the eligible candidates for placement.

Problems

The company is facing problems creating content for social media. They were unable to grow their brand awareness among their audience. They were also finding it difficult to convert the leads. They want to grow their online presence.

The company was only posting the content about their services. They were not creating informative content for the audience. The company was limiting itself in social media.

Summary

Our agency adopts the best strategies to create content for a growing brand. We create the content types like blogs, posts, carousels, infographics, etc for Fastline. We provide the content ideas for Fastline which grow their online presence. We also helped Fastline with some strategies to increase its leads. 

Approach

  1. Identify the goals of the company: We identified the goal of the company they want to achieve. We also took note of what they expect from usus.
  2. targeted audience: We researched the target audience of Fastline. We identified which people will be targeted by their content. 
  3. Creating informative content: We created the informative content for their social media handle. Also, we have created content related to their industry.
  4. Adding value through content: We just do not want to share the content, but we want to add value to the audience. It helps the audience to relate to our content.
  5. Content calendar: We created a content calendar for Fastline. In this way, we have created the content to be posted on an advanced basis.
  6. Consistent posting: We helped the company with the consistent posting of content on social media. It is a strategy to up your social media game.
  7. Sharing visual content: We also have created visual content like infographics and carousels for Fastline. The visual content captures more attention of the audience.
  8. Optimize profile: We optimised the Fastline page with the help of keywords. So that their reach of content should increase and it should get more impressions.
  9. Regular Engagement with the audience: We helped the company to engage with the audience regularly. In this way, the company can communicate with the audience.
  10. Analyzing the metrics: Metrics are essential to understand the audience’s behaviour. We helped Fastline to analyze it and form new strategies for content.

Result

Fastline has got surprising results with the help of our agency. The online presence has tremendously increased. The followers on the social media handles have also grown. They have also seen growth in their potential clients.

Before:

  1. They were not getting any share for the posts.
  2. The impressions rate was 3-4%.
  3. The posts were getting very few likes and comments.
  4. The followers were less than 1000.
  5. The engagement rate was 3% only.
  6. They were creating and sharing 1-2 posts in a week.
  7. Not creating visual posts.
  8. No leads.

After:

  1. Many of the posts are shared by the people.
  2. The impression rate has increased to more than 40%. 
  3. The posts are getting many likes and comments.
  4. The number of followers has increased to more than 5000.
  5. The engagement rate has increased to more than 10%.
  6. More than 5 posts are created and shared in a week.
  7. Visual posts are giving high engagement.
  8. Getting leads every week.
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