GenAI Video Ads: The Next Big Advertising Shift (And How You Can Use Them)"
According to IAB, over 86% of advertisers are already experimenting with GenAI-powered video ads, and by 2026, these are expected to account for over 40% of all digital video ads.
So what’s driving this shift?
👉 Speed.
👉 Scalability.
👉 Personalization.
👉 And cost-efficiency.
In this blog, let’s break down exactly how your agency can ride this wave, create full GenAI video funnels, and leverage the best tools to do it all—fast.
Why GenAI Video Ads Are the Future of Advertising
Hyper-Personalization at Scale
With GenAI, you can create dozens of versions of the same video ad tailored to different personas, locations, and even behaviors—without reshooting.Drastic Time & Cost Reduction
No need for expensive shoots, actors, or studios. Just your ideas + a tool like Sora or Pika = high-converting video in minutes.Data-Driven Creative
GenAI tools use predictive models to help you decide everything—from tone of voice to visuals—based on what works best in your niche.
How to Build a Full GenAI Video Ad Funnel (Step-by-Step)
Step 1: Start with Strategy – Know Your Funnel
Your GenAI videos should match different funnel stages:
| Funnel Stage | GenAI Video Purpose | Example Tool |
|---|---|---|
| TOFU (Top) | Awareness-based short videos | InVideo, Pictory |
| MOFU (Middle) | Explainer, testimonials, demos | Synthesia, Runway |
| BOFU (Bottom) | Personalized offers, CTAs | HeyGen, Sora |
Step 2: Choose the Right Tools for Each Stage
Top Tools to Try in 2025:
| Tool | Best For | Highlights |
|---|---|---|
| Pika Labs | Realistic motion + storytelling | Next-gen visual control |
| Sora by OpenAI | High-quality, cinematic AI video | Unmatched realism |
| Runway ML | VFX, editing, and content remix | Creative freedom |
| Synthesia | Talking head-style videos | Great for SaaS or explainer content |
| InVideo AI | Quick, branded social ads | Easy for beginners |
Step 3: Script It Like a Pro
Even AI videos need human-sounding, funnel-friendly scripts. Here’s a template:
Top Funnel (Awareness)
🎯 Hook: “Tired of wasting $$$ on ads that don’t convert?”
📹 Story: Show the problem visually.
📢 CTA: “Follow to discover smarter ways to grow.”
Middle Funnel (Consideration)
🎯 Hook: “Here’s how [Brand X] got 300% more leads using GenAI videos.”
📹 Proof: Case study clips or demo.
📢 CTA: “Book a strategy call now.”
Bottom Funnel (Decision)
🎯 Hook: “Ready to scale? Here’s your custom GenAI video package.”
📹 Offer: Personalized feature benefits.
📢 CTA: “Start your free trial today.”
Step 4: Add Voiceovers & Avatars (Optional, But Powerful)
Use Murf.ai, Lovo, or ElevenLabs to add natural-sounding AI voiceovers.
Want an on-screen presence? Use tools like D-ID or Synthesia to create realistic avatars or your own AI clone.
Step 5: Run Smart A/B Tests + Track
Once published, analyze:
Hook performance (first 3 secs)
Drop-off rates
CTA clicks
🔥 Pro Tip: Use Vidyard or Wistia for deep analytics + integration with CRMs like HubSpot or Zoho.
Final Thoughts: Should You Be Using GenAI Video Ads Today?
Yes—not just to keep up, but to lead.
GenAI video ads aren’t “coming soon”—they’re already changing how customers engage with content online. Agencies that build systems around GenAI content creation will win in:
✅ Speed
✅ Reach
✅ Personalization
✅ Results
Bonus: Want My GenAI Video Ad Funnel Checklist?
DM me “GENAI” and I’ll send you a complete step-by-step funnel worksheet—ready to plug into your next client campaign.