How e-commerce can work with LinkedIn marketing

Case Study

How e-commerce can work with LinkedIn marketing

Tinted started as a venture which is engaged in an affordable fashion. It is an e-commerce site for women and men.

They provide the best quality clothes in a minimal fashion. They believe in delivering the comfort of perfect style to their customers. Always looking for fresh styles, patterns, and fabrics to push the boundaries.

Linkedin is a great platform for B2B, but it has also become popular for B2C marketers.

You can leverage the professional audience from the platform to promote your products and services. You can get the opportunity to connect with the professional audience directly due to Linkedin.

Problems

Linkedin is not suitable for B2C marketing. B2C business cannot grow on the Linkedin platform. There is a misconception that it is only for B2B. There are no possibilities to get leads for B2C from Linkedin. It is not effective for B2C marketing.

Summary

Our agency has provided the strategies to use Linkedin effectively. We have provided tips to use Linkedin for growing the brand. We provided some of the content ideas to grow their presence on Linkedin. We have listed the strategies used by our agency for B2C Linkedin marketing.

Strategies for B2C marketing on Linkedin

  1. Relate to the interests of your audience:
  2. Always consider the interest of your audience in order to deliver the right content.
  3. Create and Promote your content: Create informative and authentic content for your audience. Promote your content on other social media platforms. You can also add a visual touch to your content.
  4. Interact with other people’s content: It is a social network platform, so don’t forget to be social. Comment on the other’s post and also share their post. Interact with their content to build the relationship.
  5. Repurpose content for other social channels: The content that gets high engagement on other social media for your brand. Use the same content on Linkedin. You can post the same content differently on Linkedin.
  6. Leveraged hashtags: You can use the hashtags to connect with new people on social media. Choose the relevant hashtags related to your industry.

Result

The B2C business has got surprising results on Linkedin. They have generated the traffic for their website with the help of Linkedin. With the help of our agency, they have grown their brand awareness to their targeted audience.

Impact

  1. The number of followers has increased from zero to more than 900.
  2. Drives more traffic to the websites.
  3. The engagement rate has increased to more than 10%.
  4. The Likes and Comment ratio on posts have also increased.
  5. The reach of the brand has increased to more than 2000.
  6. Consistent posting of content on their Linkedin page.
  7. Visual content has been shared most by the audience.
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