How a pharmaceutical company utilized Facebook marketing for maximum returns

Case Study

How a pharmaceutical company utilized Facebook marketing for maximum returns

Chirayu Pharmaceuticals is a business conglomerate committed to producing high-quality herbal and health care products. The company has more than 400 patented ayurvedic medicines. Over the years, Chirayu has become popular in many districts and cities in India.

The company has highly trained technical and management staff that takes responsibility for manufacturing medicines and supplements.

Problems

The company was unable to grow its brand and followers on social media platforms. Chirayu was facing problems in creating content for social media. They want to increase their brand awareness among their audience. They were unable to grow their presence on various social media.

Many B2C businesses are using Facebook for marketing. So, it makes us think that we are able to market the products on Facebook. There is a misconception that Facebook is not suitable for marketing nowadays. Many people believe that no one is using Facebook now.

Summary

Our agency helps with the best strategies to grow its brand on social media. We have created visual posts for their social media handles which got more attention. We provide the best content ideas for the company for Chirayu.

Approach

      • Set up goals: Determining the goals for the business is essential. It helps to understand what we want to accomplish. It also helps to frame the strategies to grow the business.

      • Focus on consumer: The consumer is important for every business. Consumers help to drive the revenue. So it becomes essential for the business to focus on the consumers.

      • Create engaging content: Content is important for growing on any social media. We help the company to create authentic content for the audience. We help in creating different types of content like images, posts, etc.

      • Be consistent: Consistency is the key to every social media strategy. If you post consistently, then your content will be visible to your audience. It will increase your bond with customers.

      • Use trending topics: Trending topics and trends helps to gain more attention in a little period. So there is a need to leverage this opportunity to gain more followers and reach.

      • Create a community: Community is not only for influencers but also for business. Create a healthy relationship with the community and audience.

      • Analyze metrics: Metrics help to understand consumer behavior. It helps to know about the audience and what they like. It helps to form new strategies for creating effective content.

Result

Chirayu has received surprising results with the help of our agency. The online presence of Chirayu has increased. We help the company to increase brand awareness with the help of social media. It also helps to build trust among their audience.

Scroll to Top