Have you ever discovered the difference between Marketing and Branding? If yes, you are not alone hare are many people like you who think the same as you. Branding and Marketing are two different things but they have a minute difference. Marketing is to promote your business by many tools like social media marketing, search engine optimization, pay per click(PPC), and many more. Branding is an always ongoing process for your business that will be going to help your brand to perform in the market.
If you say Branding or Marketing which comes first is Branding. Branding is the core of your marketing so Branding always comes first hare. As an example consider a grocery shop from where you and your family purchase all grocery items. The shop is locally owned not a very big chain system – they have to build your trust and your loyalty and you have been a most likely customer with them for many years. You can easily go to any other grocery store in town but you are keep going back and back to the same store because they are successful to make their Branding. Marketing your brand is going to evolve every day because of new trends and competitors. But the branding strategies will always remain as original. When speaking about Branding v/s Marketing it means branding is how you engage with your targeted audience Marketing is how to promote your business. Now the difference between Branding and Marketing is going to be clear. So the Branding is that what is your vision and your valueson the other hand Marketing is how you promote your services to your audience.